Leisure, Retail & Workplace design

Haagen-Dazs is redjacket’s longest-standing client, having developed a continuous working partnership which has lasted more than 10 years. The two companies have worked together to build the Haagen-Dazs café brand worldwide. Having established a physical space that encapsulated the luxury and indulgence

associated with Haagen-Dazs, redjacket developed a manual to deliver a global roll-out programme, overseeing the expansion into each new territory, and monitoring and approving each flagship site. In 2007, a radical redesign was embarked upon, delivering to the brand a thoroughly contemporary globally

appropriate design.The first site is in Mexico City. Redjacket were responsible for the physical architecture and design of the building adjacent to neighbours such as Prada and Gucci. Redjacket completed the second prototype site in Thailand in 2008, and the new concept is now being adopted worldwide.