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KFG Quickserve is a subsidiary of Kout Food Group (KFG), one of Kuwait’s largest Food and Beverage operators. The main brands within the group are Pizza Hut, Appleby’s and Burger King. KFG asked us to look at a one off site in Guildford to test a possible new concept for Burger King. The incumbent high
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street concept was dated and unwelcoming with hard surfaces and harsh lighting. Our focus was to build on the strength of the brand and focus on the key differentiation, the flame grilled burger. Large format graphics and rough-cut oak have been used to develop a palette that sets this contemporary
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interior apart.
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